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Based in Passau in Lower Bavaria on the Germany-Austria border, Eterna traces its expert shirt-making roots back to 1863. Always a pioneer in technical advances, it was one the first shirt companies to offer non-iron options.

Today it has a huge selection of men’s shirts, in various fits, ranging from classics to wear with tailoring to funky printed and woven designs ideal for weekends and for going out.

Like many German brands, Eterna (the name means eternal in Latin) believes in sustainable and eco-friendly manufacturing techniques.