Quality, innovation and specialisation – the thread through company history

There has been times, when shirt and collar have not been inseparably tied together, in those days you would button them together. This is how far back the history of ETERNA goes.

1863 - The brothers Hönigsberg founded the company, which is the origin of today's ETERNA fashion cooperation, in 1863 in Vienna. Their invention of a patented double fabric is quickly established as a fashionable must-have in man's world. This specialty makes the name ETERNA (Latin: eternal) famous and clears the way for the non-iron shirt and later the... Read More