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Eterna Shirts

Based in Passau in Lower Bavaria on the Germany-Austria border, Eterna has a history of excellent German craftsmanship that spans almost 160 years. Since 1863 they have been a pioneer in technical innovation, introducing the semi-rigid collar in the 1920s and creating the non-iron 100% cotton Eterna shirts in the 1980s.

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Today Eterna focuses on sustainable, responsible production processes and firmly rejects the concept of 'fast fashion'. They produce timelessly modern pieces designed to become favourites that their customers wear for a long time. Their collection caters for all ages and stylistic preferences, making Eterna men’s shirts the perfect choice to be stylishly dressed for any occasion.

Eterna men's shirts

Even basics should be well designed, and Eterna shirts, with their functionality, detail and perfect fit, definitely achieve this. Our collection includes various fits, ranging from classics to wear with tailoring to funky printed and woven designs ideal for weekends and for going out.

So whether you prefer a timeless classic or a more quirky modern look, there is an Eterna shirt to suit everyone.

You can shop our Eterna shirts UK selection online or visit our Castle Douglas store to view in person.

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